Industry: Cross-Industry Consulting
Region: Australia, targeting the Australian, the US and Gulf region markets
Target: Companies with 200+ employees

The Challenge

Corptec, an IT consulting firm based in Australia, wanted to expand its presence in the US and Gulf regions while also growing its client base in Australia. However, they faced several challenges:

• Unclear Offer and Target Audience: Corptec’s services were broad, making it hard to focus on the right clients.
• No Outbound System: They lacked a strategy for reaching out to potential clients, leading to missed opportunities both locally and internationally.
• Undefined Sales Process: Without a clear sales process, it was difficult to turn leads into paying clients.
• Lack of Automation: Manual processes slowed down their operations, making it harder to scale.

Our Approach

We worked closely with Corptec to solve these issues and help them grow both locally and internationally:

• Clearer Offer and Audience Focus: We analyzed Corptec’s services and markets, refining their offer to better match the needs of their ideal clients in Australia, the US, and the Gulf region.
• Developed Outbound Strategy: We created a targeted outbound strategy focusing on cold emailing and LinkedIn outreach. Recognizing that Corptec was targeting decision-makers in IT and procurement, we determined that email outreach would be more effective.
  This approach generated consistent appointments. Previously, Corptec relied on leads coming through a web form, which led to a lengthy and often unproductive process as they had to reach out to book a call, sometimes ending up with nothing. The new method significantly shortened the sales cycle.
• Improved Sales Process: We put in place a structured sales process that made it easier for Corptec to turn leads into long-term clients. We simplified the post-call process to ensure things moved faster after initial contact. By optimizing follow-up actions and reducing delays, we helped Corptec keep prospects engaged and moving through the sales funnel more efficiently.
• Introduced Automation: To support their growth, we implemented automation tools that made their operations more efficient and scalable.

Results

Our work with Corptec led to these results:

Quick Success: In less than 2 months of our collaboration, Corptec got a big contract worth $323,657.

Long-Term Growth: After 13 months, they generated about $2.3M in new revenue.